Leadership training workbook cards displayed inside a premium black presentation box, featuring colourful illustrations, leadership concepts, collaboration, psychological safety, decision-making, and team development themes.

Adiraa

Turning a Calendar Into a Learning Experience

A leadership development company that uses experiential learning and board games to transform the way organisations build teams and leaders.
Interactive Calendar Design

Designed a custom tabletop calendar that combined everyday utility with playful learning through game-inspired interactions and branded storytelling.

Objective

Create a calendar that extends Catalyst's experiential learning philosophy beyond workshops, encouraging engagement throughout the year rather than serving as a passive desk accessory.

Creative Focus

Each month was inspired by one of Catalyst's signature board games, bringing its unique characters and learning themes into the design. Interactive sticker-based activities invited users to complete thought-provoking statements, transforming the calendar into a hands-on experience that reflected the brand's core belief that learning happens through participation.

Outcome

An engaging brand touchpoint that reinforced Catalyst's identity, encouraged year-round interaction, and transformed a conventional calendar into a memorable extension of the learning experience.

The Catalyst desk calendar displayed on a wooden office desk, featuring a January 2026 page, colourful leadership illustrations, and the message “The best way to future-proof a team is by prioritising.”
The Catalyst leadership desk calendar displayed on an office desk, featuring illustrated leadership concepts including collaboration, psychological safety, decision-making, and situational leadership.