Engineering Results: Making Meta Work for Malhotra Corps
Client: Malhotra Corps – Industrial Panel Manufacturer Service: Meta Lead Generation Campaigns Objective: Prove Meta Ads can generate qualified B2B leads in a niche industrial market Creative Focus: Building precision-led instant form funnels that filter and convert Outcome: 7x ROAS with over 600 procurement-ready inquiries
Brief
● Malhotra Corps approached Kaccha Mango to explore lead generation through Meta Ads — a platform most B2B brands avoid.
● The challenge was to reach engineers, contractors, and infra professionals without wasting budget on irrelevant audiences.
● The goal: build a lean, results-driven funnel that proved Meta’s potential for high-ticket B2B sales.
Approach & Strategy
● Kaccha Mango created a two-adset Meta campaign using instant forms with pre-qualification filters and disclaimers.
● Static creatives with technical clarity replaced flashy ads, focusing on specs and reliability.
● Continuous optimization, retargeting, and timed delivery ensured leads came from actual procurement windows.
Results
The campaigns generated measurable industrial impact:
● 410K+ reach, 973K impressions
● 626 qualified instant-form leads
● ₹96 CPL
● 7x ROAS from confirmed and pipeline sales
