Powering Precision: Scaling Sanjay Diesels with Search Intent and CRO
Client: Sanjay Diesels – Industrial Power Solutions Service: Google Search Ads, Landing Page Design & CRO Objective: Generate high-quality leads for high-ticket generator units through intent-based search campaigns Creative Focus: Aligning search intent with conversion-focused design Outcome: 12x ROI with a refined funnel and high-value industrial leads
Brief
● Sanjay Diesels approached Kaccha Mango to increase qualified B2B inquiries for diesel generators ranging from ₹15L to ₹1Cr.
● The challenge was clear — diesel gensets aren’t impulse buys. Buyers are serious decision-makers, not browsers.
● The goal was to build an intent-driven strategy that filtered noise and attracted only high-value prospects.
Approach & Strategy
● The team focused purely on Google Search, targeting high-intent keywords with precision.
● A conversion-optimized landing page was designed with trust signals, disclaimers, and clear CTAs to filter out irrelevant traffic.
● Mobile-first UX, FAQs, and social proof built authority and reduced friction, while continuous optimization refined CPL and CTR.
Results
The campaign delivered qualified, high-value inquiries with measurable ROI:
● 27,542 impressions, 5.61% CTR
● 24 qualified leads (₹15L+ deal size)
● ₹1,712 CPL
● 12x ROI from confirmed sales and pipeline opportunities
